Below is a page that’s been a game changer in CPI’s content marketing. Visitors who search for “de-escalation tips” click my ad copy, land on the page you’ll see below, and grab CPI’s most popular eBook (also written by moi).

Averaging 674 conversions a month, this page is hot. In the words of Online Marketing Manager Heath Copps, “Visitors fill out forms at a higher rate when Erin’s copy convinces them to get a resource.”

I’m not gonna share the link with you because that would affect our conversion rate. But to give you a taste of my effective landing page copy, here’s a screenshot:

Giving away free content like an eBook is a great way to build your email list. You get a prospect’s email, and they get your helpful information. It’s a win-win for everyone!

It all starts with a brilliantly written piece of expert content. The next step is the eye-catching ad copy. And then you need a powerfully persuasive landing page. Once you’ve pulled leads in with your irresistible ad, landing page, and eBook, a next step is writing an email sequence that warms your leads up to buy.

Want more leads?

I write powerful copy that pulls leads in like a vortex.