Sometimes conversions require humor. Because WMSE Radio’s audience loves food, movies, and fun as much as music, I got to have quite a good time with this promo post for their Food Slam fundraiser. Here’s a screenshot:

Big Sam Spurhog was a hit when it came to ticket sales, so I interviewed him a second time to build anticipation for the event:

A talented dude named Dwellephant designed the Food Slam’s posters. When looking for a compelling way to reach our audience with a Q&A, I named the cat on the pig Big Sam Spurhog, and went from there. This approach isn’t right for all campaigns, but for some, it hits the right buttons.

Want more sales?

Tickle funny bones with my irreverent copy.