Here’s a page for prospects who have brand awareness. They’re in the consideration phase, and this page is designed to guide them closer to a sale. I wrote the copy and led the creative development, incorporating data and social proof to sweeten the pot. Here’s a screenshot:

One of the best ways to get results with copy is knowing where your readers are in the sales funnel.

You need one copy approach to build your ideal customer’s awareness. You need a different approach for an ideal customer who’s in the buying phase.

And for someone who’s in the consideration phase in the middle, one persuasive technique is to show them how others like them have solved their problem with your product or service.

It’s all about targeting the right content at the right time to the right people.

Want more sales?

I write copy that converts.